For-Sale Residential Feasibility

The silence after
"let me check" is where
terms get worse.

You know the deal works. You've run the numbers. But when someone across the table asks a question you didn't rehearse, the spreadsheet can't keep up.

Pencil is a structured feasibility engine where pricing, absorption, cost, capital structure, and returns are live — so you test decisions instead of defending formulas.

Runs in your browser. Start with Basic. Upgrade when you need the full engine.

Levered IRR
24.7%
Post-tax, real CF timing
Equity Multiple
1.82×
Peak equity KES 340M
Net Profit
280M
18.4% development margin
The Moment

Every developer
knows this silence.

You are in front of a DFI credit analyst.

They ask:

"If absorption follows an S-curve instead of straight-line, what happens to peak equity?"

You know the answer is in the model somewhere.

But the model has floor-by-floor pricing in one file and the feasibility in another. They don't talk to each other.

You say you will confirm by email.

Not because you don't understand the deal. Because the tool can't respond while they're watching.

The Follow-up Tax

Every "I'll confirm by email" adds 48 hours of delay. Three of those and the term sheet gets tighter.

Absorption Is a Guess

Your model assumes flat velocity. The banker wants an S-curve. The PE fund wants to see 30% slower sales. Your spreadsheet can't switch between these.

Pricing Grid Disconnect

Floor-by-floor pricing lives in one file, the feasibility in another. Change pricing strategy? Manually update revenue in the model.

The Presentation Paradox

The model needs to be simple enough to present and rigorous enough to withstand scrutiny. Spreadsheets force you to choose.

Capital Structure Is a Black Box

You say "65% LTC." They ask "What's peak debt in month 18 under the stressed scenario?" Your model doesn't track that.

Sensitivity Theatre

You show a sensitivity table. It was hardcoded last Tuesday. If they ask for a different axis, you can't produce it.

The deal isn't the problem.
The gap between what you know and what you can prove in real time is the problem.

The Guide

Built for the room
where capital decides.

Pricing grid feeds absorption. Absorption feeds the waterfall. The waterfall feeds IRR. Change any assumption — the entire chain responds before you lift your hand.

Pricing Grid

Floor-by-floor, unit-by-unit pricing with base prices, increments, and overrides. Revenue is always connected to the returns engine.

Sales Absorption

S-curve, straight-line, or custom absorption. Pre-sold units. Deposit and transfer timing. Agent commissions. All linked to the waterfall.

Capital Waterfall

Equity-first or max-leverage. Multi-tranche debt. Cash sweep. Collections fund construction month by month. Peak debt is visible, not assumed.

Real-Time Sensitivity

2D matrix across any two variables. Heat maps. Every IRR, margin, and equity figure responds immediately. Not hardcoded — structural.

IC Reports & IFRS 15

One-click IC memorandum. Deal assessment scorecard. IFRS 15 revenue recognition with point-in-time delivery. Board-ready in seconds.

Multi-Phase & JV

Phase 1 collections fund Phase 2 construction. Unified waterfall. JV profit-share and units-in-lieu structures. Full per-phase returns.

The Plan

Three steps. No manuals.

01

Price the Product

Enter your unit mix and pricing — by type, by floor, by phase. Or use the pricing grid for unit-by-unit control. Revenue updates as you type.

Pricing grid → absorption → waterfall. One chain.
02

Model the Capital

Set S-curve absorption, deposit structure, and transfer timing. Structure equity, multi-tranche debt, and collection waterfalls. Cash recycling between phases is automatic.

Debt drawn against gaps. Equity only when required.
03

Test Under Pressure

Adjust price, cost, absorption pace, or interest rate. Watch IRR, capital exposure, and the IC memo respond instantly. Answer the question while it's being asked.

The room changes when numbers respond immediately.
The Transformation

Close the gap between
what you know and
what you can prove.

Without Pencil
Absorption is flat-lined at N units/month
Pricing grid and feasibility are separate files
Equity exposure unclear until capital call
Sensitivities hardcoded last Tuesday
Board memo assembled over days
"Let me check and come back to you"
With Pencil
S-curve absorption linked to the waterfall
Pricing grid feeds returns in real time
Peak equity visible by month and scenario
Sensitivity matrix rebuilds on any change
IC memorandum generates in one click
"Here — let me show you"
Capital Under Stress

See resilience before
capital is committed.

Stress price. Stress pace. Stress financing. Identify the break-even threshold before the board asks for it.

−15%
Price Decline
Project remains profitable
+12%
Cost Overrun
IRR still exceeds hurdle
−30%
Slower Absorption
Peak equity shifts by 2 months
All 3
Combined Stress
Breakeven identified at −18%
Zero Barriers

Start in seconds.
Scale when you are ready.

Instant Setup

Sign up and start modeling in under a minute. No procurement, no IT tickets.

14 Currencies

KES, USD, GBP, AED, ZAR, and more. Switch with one click.

Imperial + Metric

Square feet, square metres, acres, hectares. Toggle units globally.

Dark & Light Themes

Full theme toggle. Present in the mode that suits your audience.

10+ Report Types

Board memo, sensitivity tables, cash flow, debt schedule, sources & uses, IFRS 15 financials.

Export Everything

PDF reports, Excel workbooks, shareable project links. One click each.

Pricing

Choose your level
of precision.

Start with Basic for free. Upgrade to Professional when you need the full engine. Enterprise for teams managing multiple projects.

Basic
KES 9,999
Per month, billed monthly

Build a feasibility model and see if the deal works.

  • Dashboard with live returns
  • Unit mix & pricing by type
  • Cost structure with lump-sum phasing
  • Sales terms & payment structure
  • Single-facility debt & equity
  • Monthly cash flow waterfall
  • Up to 3 saved projects
Start Basic
Enterprise
Custom
Annual agreement

For development firms and institutions managing a portfolio of projects.

  • Everything in Professional
  • Team workspaces & collaboration
  • Role-based access controls
  • Custom report branding
  • Portfolio-level dashboards
  • API access
  • SSO & enterprise authentication
  • Dedicated account manager
  • Priority support & onboarding
Contact Sales

Stop defending spreadsheets.
Start testing decisions.

Start with Basic. Professional and Enterprise tiers unlock the full engine.

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Plans from KES 9,999/mo
Projects saved securely
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